Starting Content Marketing For Young Entrepreneurs
Category: Branding/Online PR/Marketing
As a young entrepreneur, you have something many small business owners don't
have, time. Starting young in the world of business is a great way to
guarantee success. You might not have a big budget or contacts in the business
world, but now is the time to start building on it. Content marketing is an
excellent gateway into the world of business. Through it, you can study the
field and make good money while doing so. We have some great advice for young
entrepreneurs starting in content marketing.
What is Content Marketing?
Content creation is the act of writing, designing and videoing
interesting topics that help advertise a business. This has a wide range of
aspects, from blog writing, vlog creation, short video adverts, posters and
images. Some content creators write optimized articles for websites or create
infographics for businesses from the information they supply.
The
act of marketing that content is putting it out there so that the chosen
audience can see it. Post the content that you have created on social media,
websites and on search engines to try and gain as much visibility as possible
from the business' target audience. Targeted adverts on social media and
Google ads are a big part of this. As well as when vloggers are sponsored to
review products in their videos or bloggers sell advertising space on their
site.
There are plenty of ways that you can study it online, take a course in SEO and get to grips with optimizing your work, this will get the best results for the client.
Legalities
The legalities of business often put people off
from starting out when they have some brilliant ideas. Mostly, the red tape is
not as extensive as it seems. The major factor in the UK is signing up as a
self-employed sole trader which you can do in a few clicks on the government
website,
click here for the link.
You then simply make a note of any money you make from content
marketing and fill in a tax form at the end of the year with the information.
If you make under £1000 in the year you just need to give them a phone call
and let them know. If you make under £11,850 in the year you will be eligible
to pay tax on the money you earn after that so keep some back and budget for
it if you expect to reach that threshold. Check the laws in your country if
you are not from the UK for specific advice.
There is a lot of
information on this on the web, so research it and get familiar with what you
have to do. Especially if you are
under 18
or are looking for a business grant to help get you started.
Brand Yourself
Get yourself on social media, take a great profile photo that
looks professional. Create a logo that
showcases who you are and what you can offer and use the same social handle
across all networks for findability. Start a
WordPress site and show your work on
there. Make sure you are signed up to
LinkedIn
and actively looking for work. This will legitimize you in the eyes of
clients.
How To Make Money
As a young
entrepreneur, a great way to make money through content creation and marketing
is to advertise on a freelance website. Many of these only accept under 18s so
be aware when you are signing up. You can make a profile and showcase your
skills and experience.
Be bold and contact jobs with a cover
letter and C.V. Keep your prices low and be clear and objective about the
proposal. Ensure you ask enough questions of your clients so that you can make
the best possible decision on the job. It is much easier to be upfront about
the work that needs doing than try and work out what they want and end up
getting it wrong. Don’t worry if you make mistakes, be open about it and make
the changes for free to keep clients happy at the start.
Becoming a
content creator and marketer at a young age will put you in great stead for
the future of business. It is a great way to open the doors of opportunity and
start networking with business owners. It also puts you on the map and makes
you into a brand which will help you endlessly in the time to come.
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