Create a Professional Brand Presence on a Budget

Category: Branding/Online PR/Marketing

There are many different things you have to attend to as a small business owner. One important thing is branding and marketing. A brand presence is something that every small business should strive to have. Having a brand presence means that customers will recognize and trust your business easier.

But surely doing this is expensive? You must need a huge marketing budget and heaps of experience? Not necessarily. While it will take hard work and dedication, as you will see below, it is possible to create a brand presence on a budget! We look at five simple things you can do to start building your brand on the cheap.

1. Use free graphic design resources to produce branding

Graphical elements like logos, headers, website images, and infographics are key aspects of branding. Many people think that you have to own expensive graphic design software like Photoshop to make these items. That’s not true! You can find a range of free resources like LogoCreator. LogoCreator, for example, is an online platform that you can use to create awesome business logos for free.

2. Market your brand via social media

To spread your brand message and image, you need a series of marketing channels. One of the most effective (and inexpensive), is social media. Platforms such as Instagram, Facebook, and Twitter are free to use and are excellent places to promote your brand.

All you need is time and effort. You can easily manage your social media accounts and build a following with virtually no expense.

3. Use free social media automation platforms like Buffer

While social media is an inexpensive tool to use for branding, it can be time-consuming. Also, it can be difficult to try and maintain several active social media accounts simultaneously. This is where social media management/automation platforms like Buffer can help.

Buffer is a simple platform that allows you to improve the effectiveness of your social media. You can schedule posts weeks ahead, and also automate posts so you don’t have to continually spend time posting new material. Buffer also has a limited free version that allows you to link up to three accounts.

4. Use your smartphone to create engaging video branding

Today virtually everyone has a smartphone. Also, most smartphones today have amazing cameras capable of taking high-quality photos and recording HD video. As a result, you could use your smartphone to create video marketing for your branding.

There are many avenues you could do this. For example, you could record simple YouTube Shorts or social media story videos. These are great ways to boost your branding and get your business more exposure.

5. Create a website and/or blog using inexpensive website builders

Lastly, a website and/or blog are fantastic tools for branding. A website serves as an anchor point for your branding message. From here, you can promote your products, and brand, and give customers a central location to use. There are many inexpensive website builders available such as Wix and Square. Anyone can use these and use their drag-and-drop builders to create a professional website packed full of branding elements.

Branding Doesn’t Have to be Expensive - Start Building Your Brand for Cheap Today

We hope you have found this mini-guide useful. You cannot underestimate the importance of branding. A strong brand presence helps build confidence and trust in your business. It also makes your company recognizable to a wider customer base.

As you can see, doing this doesn’t have to cost a fortune. There are many tools and tricks you can use to create a professional brand presence on a small budget!